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Blue 449 appoints PHD’s Anna Cherry as head of strategy

Media agency Blue 449 has poached PHD’s Anna Cherry for its newly-created head of strategy role.

Cherry will be based in Blue 449’s Melbourne office and will be responsible for leading the agency’s national strategy offering.

Cherry worked with CUB, ANZ Bank and Vocus during her tenure at PHD

As PHD’s head of strategy, Cherry worked for clients including Carlton United Breweries, ANZ Bank, Vocus Communications and 7-Eleven. Prior to PHD she held roles at Dentsu Aegis Network and Naked Communications.

Blue 449’s managing director Duncan Parfitt said: “After meeting Anna it became clear that she was an incredible cultural fit, possessing a wonderful combination of entrepreneurial drive to make a difference and genuine care about the impact on her clients.

“This, added to the ability to deliver and inspire the highest quality of product and ambition in the full Blue 449 team, made her the perfect candidate to lead our Strategy division nationally.”

Cherry added: “I was impressed with Blue 449’s spirit that at its heart inspires teams to produce famously effective campaigns for all clients.

“I’m thrilled to join an agency that shares my passion for both the art and science of what we do and look forward to working with the team to continue to create best in class communications solutions. I can’t wait to work with a fantastic group of people who share my values both professionally and personally.”

Blue 449 restructured its strategy team in October last year, hiring Julian Frundt as senior strategist and Max Broer as strategy director.

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