Bluey becomes first-ever Australian brand to star on Colgate products

Bluey has become the first Australian brand to feature on Colgate products, as BBC Studios and the oral care brand are set to launch a range of toothpaste and toothbrushes.


The announcement:

Bluey has become the first ever Australian brand to feature on Colgate products, with BBC Studios and the global oral care company teaming up to launch a range of toothpaste and toothbrushes, available now.

Bluey Manual Toothbrushes, Bluey Power toothbrushes, and Bluey Kids Toothpaste in recyclable tubes — featuring loveable characters, Bluey and Bingo, from Australia’s number one kids’ series — have started hitting shelves in Woolworths, Coles, Big W, Chemist Warehouse, ALDI (toothpaste only), and a range of independent retailers across Australia. The products will also be rolled out in New Zealand and Fiji.

Anthony Crewes, Head of Marketing, Colgate Australia and NZ, said: “We are thrilled with our new partnership with Bluey. We can’t wait to help kids, and parents, make brush time negotiations easier with the help of Bluey and Bingo, and give everyone a reason to smile. We are sure this is the beginning of a strong friendship between Colgate and Bluey. “

Kate O’Connor, Head of Brands and Licensing, BBC Studios ANZ, said: “We are always looking for ways to bring Bluey and Bingo to life in new, fun ways for our fans, and we’re so proud to be the first Aussie brand to partner with Colgate. We think it’s a wonderful match, as Bluey and Colgate have similar goals – to keep kids (and parents) smiling!

Colgate joins an esteemed list of brand partner deals inked by BBC Studios’ ANZ team, including Bonds, Peter Alexander, Pauls Dairy, Smiggle, Wahu and Adairs.

Source: BBC Studios


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