BMF appoints Lucy Kough as creative director

BMF has today appointed Lucy Kough as a creative director, as she returns to the agency.

The announcement:

With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. She has delivered work across a diverse range of brands such as The Australian, Vogue, The Cancer Council, KitKat, Allens, Lego, Hesta and The Australian Formula One Grand Prix. She recently led the Transport NSW ‘Saving Lives on Country Roads’ campaign that reversed the road toll on regional NSW roads with life-saving behaviour change.