BMF launch ‘Lambstock’ TVC for Meat and Livestock Australia
Ad agency BMF has launched its latest TVC for Meat and Livestock Australia, tying in with the 40th anniversary of Woodstock.
The 45-second TVC features hippies at a music festival gathering around to eat lamb to mimick smoking marijuana, including rolling a lamb wrap in the shape of a joint and passing it around the group.
“I think the original Woodstock would have been even better if they’d had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited, this ad captures the vibe we want for lamb perfectly,” said Warren Brown, BMF executive creative director.
Meats the brief …
Just saw the advert on TV… took me a minute to click to what it was actually about as I was more taken with the visuals rather than the message but then I twigged…. as a lamb seller I love it. I think I liked Sam Kekovich’s series a little more for it’s punch and harder sell but I’ll warm to this. Hey if anyone wants some great lamb….. http://www.tasmanianlambdirect.com.au
Cheers
Steve
I’m sure it seemed like a good idea at the time