BMF makes 13 redundancies as it looks to create ‘more nimble’ structure

BMFBMF has made 13 redundancies, mostly from its digital team, after “integrating” some of its departments.

The Enero-owned creative agency, which has clients including Aldi, P&O and Meat and Livestock Australia, insists it has created a “smarter and more nimble structure” at the agency.

In a statement BMF managing director Steve McArdle said: “We have recently integrated departments to bring strategic and creative thinking closer together, particularly the technology, social, CRM and data analytics teams.

“As a result of this restructure, some roles have been impacted. We continue to have end-to-end digital ideation and digital production capabilities.

“Overall, we have a smarter more nimble structure in place and we feel we are in the best possible shape to service our current and future clients.”

Whilst the cuts are understood to have impacted the digital department hardest technical director Mark Ellis has been retained.

McArdle took the MD job after CEO Dominic Stinton left in February, one of several heads of Enero agencies to move on in just a couple of months.

In November the agency merged its Melbourne office with the Melbourne office of Naked Communications.

Yesterday BMF promoted creative duo Jim Curtis and Ryan Fitzgerald to associate creative directors after helping the agency retain the MLA beef account and win the Sportsbet business.

Alex Hayes


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