News

BMF behind Amnesty International campaign to pressure Obama on arms trade via Twitter

TwignatureBMF Melbourne is behind a twitter campaign to pressure President Barack Obama to curb the arms trade.

The President is currently at a UN Arms Trade Treaty convention in New York, and Amnesty International will be using BMF’s technology to enable people to create a digital petition signature – a Twignature – and retweet messages sent by Amnesty.

Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition.

David Klein, ECD of BMF Melbourne said: “Twignature gives people an easy way to show and share their support for a cause. It adds reach and momentum to Amnesty’s campaign. We are really excited to be working with Amnesty International USA on a campaign that has such huge global relevance as regulating the arms trade.”

Amnesty first used BMF’s Twignature technology in Switzerland in a letter-writing campaign last year.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.