BMF behind Amnesty International campaign to pressure Obama on arms trade via Twitter

TwignatureBMF Melbourne is behind a twitter campaign to pressure President Barack Obama to curb the arms trade.

The President is currently at a UN Arms Trade Treaty convention in New York, and Amnesty International will be using BMF’s technology to enable people to create a digital petition signature – a Twignature – and retweet messages sent by Amnesty.

Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition.

David Klein, ECD of BMF Melbourne said: “Twignature gives people an easy way to show and share their support for a cause. It adds reach and momentum to Amnesty’s campaign. We are really excited to be working with Amnesty International USA on a campaign that has such huge global relevance as regulating the arms trade.”

Amnesty first used BMF’s Twignature technology in Switzerland in a letter-writing campaign last year.


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