News BMF takes lamb to the catwalk August 31, 2010 11:38 by Tim Burrowes BMF has turned to the catwalk in its latest ad for Meat & Livestock Australia’s long-running lamb campaign. The fashion parody – “What Everyone’s Eating This Season” – features models parading the catwalk wearing lamb-themed fashion.Glen Feist, GM of marketing at MLA, said: “Fashion and lamb are a perfect fit as they are both associated with spring — the fashion theme helps showcase lamb’s ownership of the season.”The spoof designers include Yummi Lambaguchi, Carva Lambpattie, Cutlet Dinneragain and Valambtino.ADVERTISEMENT Credits:Advertising Agency: BMF, Sydney Production Company: Gods and Monsters Post Production Company: The Lab Music: Electric Dreams Sound: Sound Reservoir Client: Meat & Livestock Australia Media Agency: Universal McCann PR Agency: Hausmann Communications The launch of the ad coincides with Melbourne’s Spring Fashion Week: ADVERTISEMENT