BMF takes lamb to the catwalk

BMF has turned to the catwalk in its latest ad for Meat & Livestock Australia’s long-running lamb campaign.  

The fashion parody – “What Everyone’s Eating This Season” – features models parading the catwalk wearing lamb-themed fashion.

Glen Feist, GM of marketing at MLA, said: “Fashion and lamb are a perfect fit as they are both associated with spring — the fashion theme helps showcase lamb’s ownership of the season.”

The spoof designers include Yummi Lambaguchi, Carva Lambpattie, Cutlet Dinneragain and Valambtino.


  • Advertising Agency: BMF, Sydney
  • Production Company: Gods and Monsters
  • Post Production Company: The Lab
  • Music: Electric Dreams
  • Sound: Sound Reservoir
  • Client: Meat & Livestock Australia
  • Media Agency: Universal McCann
  • PR Agency: Hausmann Communications

The launch of the ad coincides with Melbourne’s Spring Fashion Week:


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