BMF wins The Athleteʼs Foot

Photon agency BMF has won the creative account for The Athleteʼs Foot.

The announcement:

The Athleteʼs Foot, Australiaʼs largest retailer of athletic footwear across Australia and New Zealand, has appointed BMF as its creative agency. The announcement comes on the back of record half year profits for RCG Corporation, parent of The Athleteʼs Foot in Australia and was made without a pitch.

The Athleteʼs Foot Head of Marketing, Alice Telford commented, “Iʼm excited that we will be working BMF as our new strategic and creative partner. They understand the future direction we are taking and are passionate about helping our company succeed.”

BMFʼs CEO, Jeremy Nicholas added, “The Athleteʼs Foot is built on outstanding customer service and has a big vision for the future. The strength of the business is demonstrated by its strong first half results in a tough retail environment. Weʼve enjoyed working together to date and are looking forward to a successful, long-term partnership.”

Source: BMF press release