BMW commercial banned by ad watchdog for promoting street racing

October 17, 2017 8:40

A video ad for BMW’s i3 model has been banned by the Ad Standards Board for portraying “unsafe” and “reckless” driving.

The ad featured the BMW line up against a US-style muscle car before both race off the lights.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

LOLz 17 Oct 17

I have been waiting for this one. Quite liked the ad but was wondering how The Nanny State hadn’t gotten up them yet,

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Constable Plod 17 Oct 17

Right on brother.

The same bloody nanny state that imposes a speed limit in suburban street, near schools and on highways. The buggers also dictate which side of the road we have to drive on. And as for having to stop at red lights … a bloody Nanny State.

Dominic Toretto 18 Oct 17

Ask any racer, any real racer. It doesn’t matter if you win by an inch or a mile, winning’s winning.

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BMW commercial banned by ad watchdog for promoting street racing

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