F.Y.I.

BMW debuts ‘Heart of Joy’ control unit with cinematic octopus campaign, via the Jung von Matt Hamburg agency

June 24, 2025 2:44

In a new campaign, BMW has leveraged the help of an octopus named Okto to promote “its new Heart of Joy central control unit”, via the Jung von Matt Hamburg agency.

The announcement:

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BMW Jung von Matt Hamburg agency

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BMW debuts ‘Heart of Joy’ control unit with cinematic octopus campaign, via the Jung von Matt Hamburg agency

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