News BNZ bank debates the ethics of money October 10, 2012 8:59 by Robin Hicks 5 “Money can change you into someone you barely know” Colenso BBDO Auckland has launched a campaign for NAB-owned financial services group Bank of New Zealand. Colenso won the BNZ account in March this year, having resigned Westpac to work on the business. The NAB account is handled by Colenso’s Australian sibling Clemenger BBDO Melbourne. The campaign begins with two unbranded teaser ads, one arguing that money is good, the other that money is bad. It concludes with a 90-second commercial, urging would-be customers to ‘Be good with your money’. Colenso was Australasia’s top performer at Cannes, picking up more lions than any agency in the region – and breaking a record for lions won by a kiwi agency. Robin Hicks topics Advertising, Marketing, New Zealand advertising, TV ads Share Tweet Share Comments: 5 Add Comment OtherAndrew 10 Oct 12 As someone who takes both my business and my Christian faith seriously, this is a brilliant response to something I’m often asked. Very well played, BNZ/Colenso. Reply MRobin 10 Oct 12 I love this. Reply Been done before 10 Oct 12 Beautifully executed but a poor man’s version of the AOL good/bad internet campaign in the UK. Reply Will 10 Oct 12 Brands with a POV win. This is brilliant. Reply Fast Eddy 11 Oct 12 NZ makes better bank ads than Australia it seems. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 36 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?