Bohemia lifts the lid on its creative offering but baulks at ‘full service’ label

Dawson

Independent media agency Bohemia has spoken openly about its recent appointment to the News.com.au account and lifted the lid on its creative offering, arguing media agencies need a seat at the table on creative work.

Bohemia co-founder Brett Dawson told Mumbrella the campaign launched yesterday was the biggest creative project the independent agency had run, but argued there was nothing special about the agency running or even leading creative services.

“The word ‘full service’ is a step backwards,” Dawson told Mumbrella. “I’d like us to be positioned as a modern media agency – we are only three and half years old but have been doing ‘full service’ – for want of a better term – since we started.”