M&C Saatchi’s media agency Bohemia has promoted Mark Echo to national planning director from his current role as media director.
He joined the agency in 2016, with the promotion involving leading Bohemia’s media planning product nationally.
“Mark has grown from an accomplished media expert to an excellent leader. He is a rare leader that can piece the whole package together – he’s great with clients, great with people, cares about the work that he and his team provide, has an amazing understanding of all media channels, and a real passion for our industry,” said Bohemia general manager Theo Zisoglou.
“Having known Mark since he began his career, it has been inspiring to see his hard work pay off and I have no doubt he will be outstanding in his new role.”
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Echo is a member of the Media Federation of Australia’s 5+ committee and a scholar at the Marketing Academy of Australia.
He said of his promotion: “I am excited to work with the entire Bohemia team and to help build a better understanding with our clients on how media can be used to shape a campaign idea and help their businesses grow.”
Earlier this year, Bohemia hired James Boardman as national strategy director.