Bohemia promotes Theo Zisoglou to GM

M&C Saatchi media agency Bohemia Group has promoted Theo Zisoglou to general manager, a step up from his previous role as head of media and investment.

Zisoglou has been with the agency since 2016, beginning as chief investment officer after stints with Mitchell & Partners, Mediacom, Ikon, and Match Media (now Spark Foundry).

Theo Zisoglou

“Bohemia is thriving in Sydney and Melbourne and this promotion is both recognition of the capability Theo has developed over the last three years and also the level of care he has done it with,” said founder and CEO Brett Dawson.

“He has done a brilliant job balancing the growth of our clients, new and existing, with the growth and well being of our people.”

Zisoglou has already started in his new role.

Over the past six months, Bohemia hired Wakemaker alumnus James Boardman as national strategy director and Jessica Torstensson as media director, who joined after four months at The Wired Agency.

The past year has also seen the agency win the Plush, Employsure, Harris Scarfe, Racing Victoria, and Western Sydney University accounts.

M&C Saatchi bought the agency  in 2017, with Dawson telling Mumbrella the move was like “[taking] the best of M&C Saatchi and put[ting] it into Bohemia”.


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