Bolster Group unveils moving History Is Calling social campaign for The Voice
Bolster Group has kicked off NAIDOC week with a stirring History Is Calling social media campaign, designed to encourage Australians to vote ‘yes’ in the upcoming First Nations Voice to Parliament referendum.
Bolster Group is working with Uluru Dialogues in what managing director James Clarke called “likely to be the most important social campaign we will produce”.
The History is Calling social campaign calls upon Aussies to participate by choosing a voice message from one of sixteen First Nations people, and posting it on Instagram, TikTok, or Facebook, along with the caption: “This NAIDOC week I’m sharing (name of person’s voice note you choose) to support a First Nations Voice to Parliament. @ulurustatement #UluruStatement #HistoryIsCalling.”
Clarke calls the campaign, “an opportunity for all Australians, to learn, listen and grow.”
A variety of important voices are featured in the campaign, including Yuin Elder Aunty Nellie Mooney, who recalls her people not teaching language for fear of the kids being taken away.
“We need Voice in Parliament because we need change for our kids and our people to be heard.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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