Bond University launches new brand platform via VMLY&R and Wavemaker

Bond University, in partnership with VMLY&R and Wavemaker, is connecting the ways Bond is ‘for’ students in its latest campaign, ‘We Exist For You’.

The new platform follows extensive research and a new brand strategy created by VMLY&R, serving to highlight the intentionally different university experience students benefit from at Bond and how it unlocks their full potential.

“With high touch, personalised learning, Bond University nurtures students like no other, so no one slips through the cracks and every graduate excels,” said associate director of brand and marketing, Rachel Hannah.

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