Bondi Hipster Christian Van Vuuren directs film noir themed campaign for Virgin Mobile

Virgin Mobile is spruiking its data rollover offer with a new campaign directed by Bondi Hipsters’ Christiaan Van Vuuren taking on the film noir genre with a tired detective hunting for lost data.

The campaign, created by Havas Worldwide Sydney, promotes the telco’s product initiative that sees unused data on new postpaid mobile plans rolled over into the next month.

Van Vuuren said: “From a professional perspective, I’ve always thought that Virgin Mobile would be a fun brand to work on. They appear to take the right kinds of risks; well calculated decisions to try things that haven’t been done in their category before. From my perspective as a consumer, I’ve always observed that they have great brand personality.

“It’s safe to say I was pretty excited to work with them and I wasn’t disappointed. The spots have a very distinct style, and the comedic tone is uniquely Virgin.”

The 30-second spot is completed with three 15-second ads which are set to launch in the coming weeks.

Nicole Bardsley, Virgin Mobile director of brand and communications, said: “Last year we pledged to make mobile better and Data Rollover is a reflection of this. We know how important data is to our customers. They want a plan with the flexibility to live their life without worrying about being over or under their data usage.

“We’ve created a campaign called ‘Data Rescue’, because we are the only mobile provider giving Australians a second chance to use the data they’ve paid for. We wanted to bring to light all the funny and awesome things people use their data for and highlight the injustice that this data is snatched away at the end of each month. We did this by creating a character – Detective Rex Data – who is on a mission to rescue Aussies’ data.”

The production house for the spot was Jungleboys.


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