Bondi Hipster Christian Van Vuuren directs film noir themed campaign for Virgin Mobile

Miranda Ward

March 9, 2015 3:06

Virgin Mobile is spruiking its data rollover offer with a new campaign directed by Bondi Hipsters’ Christiaan Van Vuuren taking on the film noir genre with a tired detective hunting for lost data.

The campaign, created by Havas Worldwide Sydney, promotes the telco’s product initiative that sees unused data on new postpaid mobile plans rolled over into the next month.

https://www.youtube.com/watch?v=Ta4CKhzVxz0

Van Vuuren said: “From a professional perspective, I’ve always thought that Virgin Mobile would be a fun brand to work on. They appear to take the right kinds of risks; well calculated decisions to try things that haven’t been done in their category before. From my perspective as a consumer, I’ve always observed that they have great brand personality.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.