The Bondi Hipsters are looking for a brand to sponsor a trip to the London where they plan to report on the Olympics.
Christiaan Van Vuuren and Nick Boshier, who star as Dom and Adrian in a new pastiche of Bondi hipsters that launched yesterday, plan to “turn the traditional media model on its head” and are offering behind-the-scenes daily reportage during the 2012 Olympic Games.
Former JC Decaux staffer Van Vuuren said the opportunity for brands would be “like Roy and HG’s Olympic coverage but with two younger, better looking dudes in skinny jeans.”
Van Vuuren is best known for his YouTube-based character The Fully Sick Rapper. Last year, Van Vuuren and his brother Connor won the Optus ONE80 Project and have since produced a 60-minute pilot for MTV Australia entitled SICK.
Van Vuuren is working with Sydney-based content creation agency Infinity Squared, and is joined by Nick Boshier, one of the creators of Beached Az, in what they see as “a new kind of model, promoting the use of online creators and their audiences as a means to produce original shows,” reads a press release.
Van Vuuren said “During the Olympics brands will have standard sponsorships all over mainstream media. We think young people will look outside mainstream media to keep up with the results and coverage, and a funny one minute daily video will be much more likely to reach a youth audience. The Olympics only happens once every four years, so it’s totes exclusive, and we’ll be on the VIP list.”
The duo’s brief is to work with agencies and brands to “create bespoke branded content”. Van Vuuren said “Ryobi Drill would be a great fit as a brand. It would be totes ironic.
Infinity Squared has recently created branded content for the likes of McDonald’s and Asics.
Van Vuuren and Boshier’s ‘The life organic’ video has amassed almost 118,000 views since it was uploaded last week.