Bonds turns to song for Christmas campaign
Bonds has unveiled its annual Christmas campaign featuring its regular stars Pat Rafter and Samara Weaving carol singing in their undies with a version of the song made famous by Annie Lennox and Al Green ‘Put a Little Love in Your Heart’.
In the commercial, created by Clemenger BBDO Melbourne, the street turns out to sing and dance around the Bonds bus which is decorated by a blinking sign wishing “Happy Xmas from Bonds”.
The campaign includes a series of outdoor and point-of-sale creative featuring Pat Rafter.
Credits:
- Client: Pacific Brands Underwear Group
- Product: Bonds Christmas Campaign
- Title: “Christmas Carollers”
- Creative Chairman: James McGrath
- Executive Creative Director: Ant Keogh
- Creative Directors: Jim Ingram and Ben Couzens
- Art Director: Nic Buckingham
- Copywriter: Alex Metson
- Agency Producer: Jo Alach
- Client services Director: Simon Lamplough
- Senior Account Director: Marnie McKenzie
- Senior Account Manager: Kelly McBride
- Account Executive: Alex Carroll
- General Manager Marketing Bonds: Tanya Deans
- Marketing Manager Bonds: Emily Small
- Brand Manager Bonds: Michelle Edgar
- Assistant Brand Manager Bonds: Jemma Gibbons
- Production Company: Exit Films
- Director: Ben Saunders
- Producer: Kat Latour
- DOP: Ryley Brown
- Post Production House: Method Studios
- Editor: Michael Houlahan
- Colourist: Edel Rafferty
- Online Editor: Jamie Scott
- Online Support: Chris Betteridge/Daniel Benjamin
- Music Production/Recording: Electric Dreams (Arrangement: Mark Mitchell)
- Soundtrack Production/Mix: Flagstaff Studios (Paul LeCouteur)
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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What the hell’s down the front of that guys undies at the 20 second mark? And how do I get one?
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The crotch shots are creepy
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The WHOLE thing is creepy.
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In the real world they’d all be arrested.
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It make me happy that good looking people can’t dance.
100% awkward.
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lingering crotch shots in an otherwise (revoltingly) lovely and happy ad. there’s even a Disney amount of blush on the cheeks of some females.
ugh. it already has wear out.
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