Bonds has unveiled its annual Christmas campaign featuring its regular stars Pat Rafter and Samara Weaving carol singing in their undies with a version of the song made famous by Annie Lennox and Al Green ‘Put a Little Love in Your Heart’.
In the commercial, created by Clemenger BBDO Melbourne, the street turns out to sing and dance around the Bonds bus which is decorated by a blinking sign wishing “Happy Xmas from Bonds”.
The campaign includes a series of outdoor and point-of-sale creative featuring Pat Rafter.
Credits:
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- Client: Pacific Brands Underwear Group
- Product: Bonds Christmas Campaign
- Title: “Christmas Carollers”
- Creative Chairman: James McGrath
- Executive Creative Director: Ant Keogh
- Creative Directors: Jim Ingram and Ben Couzens
- Art Director: Nic Buckingham
- Copywriter: Alex Metson
- Agency Producer: Jo Alach
- Client services Director: Simon Lamplough
- Senior Account Director: Marnie McKenzie
- Senior Account Manager: Kelly McBride
- Account Executive: Alex Carroll
- General Manager Marketing Bonds: Tanya Deans
- Marketing Manager Bonds: Emily Small
- Brand Manager Bonds: Michelle Edgar
- Assistant Brand Manager Bonds: Jemma Gibbons
- Production Company: Exit Films
- Director: Ben Saunders
- Producer: Kat Latour
- DOP: Ryley Brown
- Post Production House: Method Studios
- Editor: Michael Houlahan
- Colourist: Edel Rafferty
- Online Editor: Jamie Scott
- Online Support: Chris Betteridge/Daniel Benjamin
- Music Production/Recording: Electric Dreams (Arrangement: Mark Mitchell)
- Soundtrack Production/Mix: Flagstaff Studios (Paul LeCouteur)