Bonds turns to song for Christmas campaign

Bonds has unveiled its annual Christmas campaign featuring its regular stars Pat Rafter and Samara Weaving carol singing in their undies with a version of the song made famous by Annie Lennox and Al Green ‘Put a Little Love in Your Heart’.

In the commercial, created by Clemenger BBDO Melbourne, the street turns out to sing and dance around the Bonds bus which is decorated by a blinking sign wishing “Happy Xmas from Bonds”.

The campaign includes a series of outdoor and point-of-sale creative featuring Pat Rafter.


  • Client: Pacific Brands Underwear Group
  • Product:  Bonds Christmas Campaign
  • Title:   “Christmas Carollers”
  • Creative Chairman:  James McGrath
  • Executive Creative Director: Ant Keogh
  • Creative Directors: Jim Ingram and Ben Couzens
  • Art Director:  Nic Buckingham
  • Copywriter:  Alex Metson
  • Agency Producer:   Jo Alach
  • Client services Director:  Simon Lamplough
  • Senior Account Director:  Marnie McKenzie
  • Senior Account Manager:  Kelly McBride
  • Account Executive:   Alex Carroll
  • General Manager Marketing Bonds: Tanya Deans
  • Marketing Manager Bonds:  Emily Small
  • Brand Manager Bonds:  Michelle Edgar
  • Assistant Brand Manager Bonds:  Jemma Gibbons
  • Production Company: Exit Films
  • Director:   Ben Saunders
  • Producer:  Kat Latour
  • DOP:  Ryley Brown
  • Post Production House:  Method Studios
  • Editor:  Michael Houlahan
  • Colourist:  Edel Rafferty
  • Online Editor:   Jamie Scott
  • Online Support:   Chris Betteridge/Daniel Benjamin
  • Music Production/Recording:  Electric Dreams (Arrangement: Mark Mitchell)
  • Soundtrack Production/Mix:  Flagstaff Studios (Paul LeCouteur)

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