Bonds is dreaming of a white Christmas
Bonds has released a Christmas campaign that shows off its full range of underwear, for adults and kids.
The ad is shot in a variety of locations, from an open ocean to a cityscape at night to, features flying babies and pink pigeons to the tune of a reworked version of ‘White Christmas’ by Irving Berlin.
The agency behind the ad was Banjo.
Not sure I ‘get’ it. Guess underwear commercials can’t be too complicated, just get a little a number of attractive people to dance around int heir undies. I think that more could have been done to play with this ad.
Um those ‘pink pigeons’ are more commonly known as galahs
What’s there to “get” – sexy bodies in good looking undies – works for me!
Bonds is usually a brand I look forward to seeing. This is sooooo disappointing. Looks like 4 different spots stuck together with cheap sticky tape from the $2 shop.
Flying babies!
I think that the 12 days of Christmas campaign is hard to top from last year, this is definately not up there!
I like it,it’s fun, catchy beat, amazing looking talent. I like that it is fun and colourful. Aussie Xmas is definitely a strong theme. Props to Bonds for this.
Where can l buy or hear the full version of white christmas remix?