News

Bonds partner with McGrath Foundation to raise donations during Breast Cancer Awareness Month

Miranda Ward

October 7, 2014 11:36

Bonds has tweaked its ‘Boobs’ campaign with a‘Make a Point’ widget to encourage donations to the McGrath Foundation during Breast Cancer Awareness month.

Created by Clemenger BBDO Melbourne, the ‘Make a Point’ campaign involves a widget that can be hosted on any website which looks like a classic pocket kid calculator with ‘80085’ on the display spells out ‘BOOBS’.

People can move the calculator’s pink decimal point to choose one of six donation amounts, ranging from $0.80085 through to $80085.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Bonds Boobs breast cancer Campaign Clemenger BBDO Melbourne creative McGrath Foundation

1 COMMENTS

Ben 7 Oct 14

This is great work!

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