Bonds re-records Devo’s Whip It track for baby-tastic ad for Zip Wondersuit
Banjo has launched a new ad for Bonds new baby clothes range called the Zip Wondersuit.
The music in the ad saw cult band Devo re-record classic track Whip It with the lyric ‘zip it’.
The babies featured in the ad were all stars from this year’s Bonds Baby Search contest.
The ad has launched initially online and will run on national TV in the coming weeks.
Credits:
Client: Bonds
GM of Marketing: Lindsey Evans
Marketing Manager: Zoe Hayes
Brand Manager: Michelle Edgar
Agency: Banjo
Creative Director: Georgia ArnottCopywriter: Sean LarkinArt Director: Georgia ArnottAccount Director: Lucy SmithAgency Producer: Meredyth JuddDirector: Alex Smith
Production Company: Doll Collective
Producer: Leah Churchill-Brown
Post Production: Method
I like it. Nicely on brand, but not sure if they’ve taken full advantage of the opportunity. I’d like to have seen a bit more edge.
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