Bonds re-records Devo’s Whip It track for baby-tastic ad for Zip Wondersuit
Banjo has launched a new ad for Bonds new baby clothes range called the Zip Wondersuit.
The music in the ad saw cult band Devo re-record classic track Whip It with the lyric ‘zip it’.
The babies featured in the ad were all stars from this year’s Bonds Baby Search contest.
I like it. Nicely on brand, but not sure if they’ve taken full advantage of the opportunity. I’d like to have seen a bit more edge.