Bonsai and Afterpay partner to bring BNPL to online publishers

Bonsai and Afterpay have partnered to bring ‘Buy Now, Pay Later’ to online publishers, only available to US residents at the time of writing.

The announcement:

Native checkout company Bonsai and Afterpay, the leader in “Buy Now, Pay Later” payments, today announce their partnership to power seamless online shopping. This first-of-its-kind partnership enables a truly frictionless online shopping experience, leveraging publishers as a connection between merchants and potential customers.

Through Bonsai, shoppers can make purchases the moment they are inspired while enjoying content publisher sites, streamlining the usual checkout experience by an average of 4-5 clicks. Rather than being redirected to a separate login page or checkout flow, online shoppers can now access the Afterpay “Buy Now, Pay Later” payment option at the same moment they are inspired to purchase — much higher in the sales funnel. BuzzFeed, who has an industry-leading commerce business, is the first online publisher to sign on. Through the integration readers will now be able to purchase products directly within BuzzFeed content via Bonsai, and pay for their purchase in four interest-free installments with Afterpay.

“Bonsai and Afterpay have both been at the forefront of rethinking the way we shop online, so this partnership made perfect sense,” said Saad Siddiqui, Co-founder and CEO at Bonsai. “We’re building a native commerce ecosystem that brings publishers like BuzzFeed, merchants, and consumers together at the right moment, and with the right payment options available to them, to make online purchasing truly seamless.”

“In today’s digital world, consumers expect to be able to buy things with ease and flexibility – no matter where they may be online,” said Melissa Davis, Chief Revenue Officer at Afterpay. “Great media services like BuzzFeed can now extend beyond product recommendations to be a full funnel shopping experience, and now shoppers can use those services to spend their money responsibly and pay over time with Afterpay.”

“Since launch, BuzzFeed’s commerce business has always focused on our audience and putting their needs and behaviors first in both our content development process and partnerships. We are always looking for opportunities that allow us to super serve our audience and open up new ways for them to seamlessly transact across our properties,” said Nilla Ali, Senior Vice President of Commerce at BuzzFeed. “Through our integration with Bonsai and Afterpay we’ve created a frictionless checkout experience that gives them the flexibility to pay over time.”

This optimized e-commerce experience is a new approach to the decades-old idea of e-commerce through affiliate links, a way of redirecting readers from publisher content to a merchant’s website with a percentage commission paid to the publishers making the connection. Bonsai offers publishers 3-4 times the commission rate for each sale compared to traditional affiliates.

Source: Businesswire


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