Booking.com brings its Idris Elba campaign to Australia
Following a series of successful campaign launches in the US and Europe earlier this year, Booking.com has launched its global Booking.yeah campaign starring Idris Elba in the Australia market, via LA creative consultancy Horses & Mules.
The US version of the spot aired during the Super Bowl and received nearly 18 million views on YouTube.
The launch comes as Booking.com has had a busy last couple of months locally, launching an integrated campaign last month, celebrating its listings, following the platform’s Neighbours Ramsay St experience, coinciding with the airing of the final Neighbours episode.
The new Australian campaign starring Elba showcases the breadth of accommodation available on the Booking.com platforming and also highlights its unique home offerings and flights for travellers in Australia.
In the 20-second spot, Elba is pictured wind surfing into the idyllic coast to a beach front property. Elba narrates the spot, highlighting the possible features of the perfect family holiday home available on Booking.com.
“I had a fantastic time working with Booking.com on the Booking.yeah campaign in the US and Europe, so I was naturally thrilled to join forces with them again on this new phase of the campaign in Australia. Hopefully after seeing these ads, people will get inspired to book some personal time for themselves, and using Booking.com makes it an easy one stop shop to get all your travel needs handled at once,” said Idris Elba.
“We were delighted with the response to our Booking.yeah ads with Idris in the US and Europe – a testament to his humour and charisma on screen and we know that the Australian audience will love these new ads just as much,” said Arjan Dijk, senior vice president and chief marketing officer at Booking.com.
“As Australia prepares itself for its first peak season since borders opened, this latest Booking.yeah campaign aims to show how Booking.com makes it simple for travellers to book all their travel needs, in one place – be that hotels, homes or flights.”
Dijk continued: “Idris Elba helped amplify our original campaign creative, that Booking.com may not be flashy, but we are really good at what we do – booking travellers the perfect start to finish holiday, without any hassle.”
Credits
Client: Booning.com
Creative: Horses & Mules
