Boomerang TV channel to relaunch as all-animation, youth-targeted network

Turner Broadcasting is relaunching its Boomerang brand as an all-animation youth-targeted network.

The announcement: 

Turner Broadcasting announced today that its second flagship kids brand, Boomerang, is being re-launched globally as an all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing, rolling out in Australia on 3 November, ahead of the US, EMEA and Southeast Asia.

The announcement was jointly made today by Gerhard Zeiler, President, Turner Broadcasting System International Inc., and Christina Miller, President and General Manager, Cartoon Network, Adult Swim and Boomerang (US).