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Boony and Lee push Pay Your Mate Back week for CommBank

CommBank has recruited former Australian cricketers Brett Lee and David Boon to lead an online campaign to promote its Kaching mobile payment app.

The duo front the brand’s Pay Your Mate Back week campaign, which has been created by PR agency One Green Bean.

The insight at the centre of the campaign is research suggesting that there is an estimated $1.8 billion in ‘mate debt’ in Australia.

The online video, directed by Nathan Earl, sees Boon and Lee bantering about a debt from years before.

View the video:

Viewers are offered links to videos to send to mates who owe them money, depending whether they are  ‘stinges’, ‘shirkers’ or ‘phantoms’.

The PR campaign, which kicked off with coverage in The Sunday Telegraph, will be backed with online ads on News Limited websites and radio spots on Nova.

Boon has previously been a winning spokesman for brands, including a long-standing role for VB which culminated in the Talking Boony doll.

Campaign Credits:

  • Client: Commonwealth Bank
  • Concept Creation, Social & PR: One Green Bean
  • Creative Production: Imagination
  • Media: Ikon

Video Credits:

  • Executive Creative Director: Kat Thomas, One Green Bean
  • Film Director: Nathan Earl
  • Production Company: Milkmoney Films
Stinge:

Shirker:

Phantom:

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