Boost Mobile delivers first freefalling Facebook update
The Conscience Organisation has masterminded a stunt for client Boost Mobile with what it claims is the first Facebook update from a freefalling skydiver.
The stunt was carried out to promote a Boost facebook competition challenging customers to share their most ridiculous Facebook status update.
A previous project on behalf of Boost found TCO unexpected headliens when it caught the attention of The ABC’s Media Watch.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Awesome work from TCO.
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Yeah, high fives all ’round.
Just love all that staged enthusiasm from the ‘crowd’ during and post flight.
Boost, you’re just so coooooool.
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Inspired by the sky diving rubix cube viral perhaps?
https://www.youtube.com/watch?v=tuNOvlqJ1IU
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MASSIVE VIRAL! 370 views in 24 hours. Thats gotta be setting a record right?
BOOST and TCO – big ‘ups’ you guys really do get it.
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Page lead in today’s Tele, The Ref. It strikes me that there’s some PR value in that.
Cheers,
Tim – Mumbrella
The Ref, Youtube counters will always get stuck for 8-12 hours after launch between 300-400 views, they then recalibrate to give you a proper number of views after 24 hours.
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Solid work TCO and Mr Cole. @the ref, who are you and what have you done in this space that’s any better? #anonymousdouchebag
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That’s just plain cool! If ya dis it, ya missin’ da point……Great work!
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not bovered.
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2800 views. Pretty exepensive cpv.
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