Bored store mannequin goes to Europe with Contiki
A mannequin in a shop window who enviously watches on as young people plan their Contiki adventures finally gets to go to Europe in the brand’s latest marketing push.
The agency behind ‘Manny Does Contiki’, Common Ventures, said the strategy for the campaign was three-fold: breathe new life into the core brand proposition of ‘Travel with No Regrets’, show the Contiki difference, and sell the Europe experience including social connections and the moments that stick with travellers forever.
According to Common Ventures, the short film – which shows Manny “motorboating” Italian Gelato, hitting on a Greek goddess and making human friends – demonstrates how Contiki goes beyond the expected European experience.
this looks uninspiring – but same idea well produced equals this – one of my favourite ads of all time
https://www.youtube.com/watch?v=3393O1uD_w8
Hhmmm,
Congrats here to Contiki and Common Ventures. A brilliant, insight rich, piece of work – very strong and very well produced.
Btw, to “Hi” – the advert you are comparing are worlds apart in messaging. Contiki is quirky holiday adventure and fun. Your “more inspiring” ad is drawing on Cinema level production qualities and entertainment – totally different purposes, (oh, and yes it concludes with a bear turned into a stuffed rug – very politically correct!?!)
…I kinda wish I was 20 again.
Also quite refreshing to see something fun that doesn’t have a credit list of 400 people on it.
Love the team at Common Ventures, and great work as always. Have admired these guys for a long time. The good guys of the ad game.