BOTW: A grand reprogramming; and reworking the news business
Welcome to Best of the Week, mostly written on Friday close to Lake Macquarie in NSW.
Happy Thomas Crapper Day.
Today: The TV networks attempt to change the conversation about ratings; a new newspaper boss; and why doesn’t Nine have a 24 hour news channel?
Rewriting history
So the taking-the-trash out PR window is now closed until Easter.
The “Nine News” channel is called “Channel Nine.” There are increasingly few hours of the day that channel isn’t broadcasting news or news-adjacent factual programming. The same is true of Seven.
Both could quite feasibly launch dedicated news channels. (Nine could, without too much trouble, launch three state-specific networks of them, based on their current TV, radio and press output respectively.) However, if it only serves to move viewers from one channel to another, Nine would likely make no profit from doing so.