BOTW: Can marketers find an edge in the media mix?; TV’s good-bad week; Another AI shock

Welcome to Best of the Week, mostly written on Friday afternoon at beautiful Sisters Beach, Tasmania, with the more-than-slight distraction of dolphins playing in the bay.

Today: How marketers find an edge in media buying; the (latest) AI video revolution; and TV’s mixed week.

Happy Tim Tam Day for yesterday.

So you’ve been thinking about upgrading to an Unmade membership? Good on you. It’s a great time to do it. Your membership includes: