BP celebrates 100 years in Australia with app-centred WPP campaign

To celebrate its 100 years in Australia, BP has launched an integrated campaign based around an app offering prizes to players.

Created by WPP’s Team Energy, ‘The Great Aussie BP Run’ campaign featuring the arcade style app will run across TV, outdoor, radio, social and point of sale.

Team Energy, a dedicated unit created specifically to manage BP account in 2018, combined the resources of WPP agencies including Ogilvy, Geometry, Millipede and Mindshare.

At the centre of the campaign is an Australian arcade-style app, where customers can win prizes in game and redeem them at BP stores nationwide. It has been launched nationally, supported by a TVC, plus Outdoor, Radio, Social and POS.

The app has been downloaded more than 120,000 times since its May 9 launch with over 50,000 players winning prizes to date. The competition closes on July 3.


BP Australia

Adam Arnold – GM – Marketing and Innovation
Lauren Outhred – Brand Marketing Manager
Penny Chan – Brand Advisor, Loyalty & Digital

WPP Team Energy

David Ponce de Leon – Executive Creative Director.
Ryan Clayton – Senior Art Director.
Lenna Boland – Creative Director.
Virginia Pracht – Head of Strategy.
Margaux ‘Marge’ Boisson – Senior Account Manager.
Cherry Lin – Account Executive.
Alana Teasedale – Senior Broadcast/Content Producer.
Andrew Vohmann, Shannon Riches – Senior Designers.
Wil Monte – Managing Director.
Keith Crawford – Producer/Animation Supervisor.
Geoffrey Walker – Senior Mobile Developer.
Kalvin Luu – Technical Lead.
Patrick Toohey – General Manager.
Samuel Baird – Game Design Lead/Technical Lead.
Jonathan Poynter – Design Lead.
Krystal Pham – Junior Designer.
Ben Weatherall – Designer.
Ewan Thornton – Business Director.
Caitlin Huskins – Investment Director.
Lauren Corner – Media Executive.
Molly Fahey – Client Lead.


Curtis Hill – Director
Simon Thomas – Executive Producer
Catherine Warner – Producer
Dan Lee – Editor
Edel Rafferty – Colourist
Hell Studios
Tom Franks – Photographer


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.