‘Brace yourselves’: Vegemite announces Vegemite Icy Poles
Vegemite has alluded to the creation of a Vegemite Icy Pole, leaving Twitter users with mixed reactions.
The brand’s Twitter account posted a photo this afternoon of an icy pole made using Vegemite, writing: “Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled”.
Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN
— Vegemite (@Vegemite) December 13, 2017
Do one thing well.
Lessons not learnt include:
iSnack 2.0
CheesyBite
Blend 17
Vegemite Icy Poles – too early to call – but the track record isn’t great.
Stop now. Please.
Are you for real? By your logic, Apple would have stuck to computers, Nike would have stuck to shoes, Coke would never have introduced a Diet variety, Google would just be about paid search, Cadbury would have stopped at plain Dairy Milk…I could go on pretty much indefinitely. NPD is important to business growth, brand equity, PR opportunity…amongst many other things. Every company gets some things wrong, some things right. Good on Vegemite for experimenting.
Cinema Nova in Melbourne has Vegemite choc tops… and they are gooooood. Will be making a few of these icy poles this weekend.
The image they used in their Tweet is not of an icy pole? Are they going to be icey poles or are they going to be ice lollies?
I like the idea of an ice cream based ice lolly, be nice that. Looking forward to giving it a go. An icy pole that isn’t ice creamy, with Vegemite, would be rank.