Brand Metrics has launched North Shore Local, a quarterly magazine covering local news, dining, property, health, and beauty.
The project is led by managing director of Brand Metrics Sharad Goodfella, formerly an executive at Coupon and Daily Deal.
“Advertising and marketing for small business has always inspired me. There are limited opportunities for SMEs with smaller budgets and I thrive on creatively maximising their advertising spend,” Goodfella said.
Sharad Goodfella
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“[The] North Shore is where I began my career and found my passion for marketing, so it is fitting to launch my next project here. Brand Metrics’ new magazine venture, North Shore Local, is a great opportunity to profile local businesses to the community that they serve.”
Goodfella previously led the national sales team at Magnus Advertising.
Brand Metrics is also the publisher of Coupon Express, a deals and offers publication for the Macarthur region.