Seven starts HBBTV push with Healthy Me TV launch
The first channel destined to be part of Channel Seven’s promised Hybrid Broadcast Broadband TV (HBBTV) offering, Healthy Me TV, has launched today.
A partnership between Brand New Media (BNM) and Seven West Media Healthy Me TV, available online and through internet TV boxes like Apple TV, launches with around 200 three-minute videos covering all categories of health and fitness.
New videos will be uploaded to the site daily featuring presenters including former Australia rugby union captain George Gregan, journalist Kellie Sloan and media personality Shelly Horton.
CEO of BNM Perry Smith said the platform will follow the traditional publishing model of editorial led content, but will also allow its advertising partners to steer the direction of subjects explored in the videos.
Great- except the link seems to be to the Singapore site and should be to the .com.au site!
Hi CJ,
Thanks for pointing that out – I’ve updated the link.
Cheers,
Megan – Mumbrella
Anyone else a little disappointed?
Does AMAA measure video? I thought they only measured webpages. Measuring a video player is a different ballgame.
So they’re creating a ‘HUB’ of content that’s readily available on a website, but now…thanks to HBBTV technology also on other connected devices like connected TVs, PS4, mobiles etc – is this it, is this the plan in Australia for HBBTV?
Could have just created a Channel on youtube to house the content?
Harry…i’m extremely disappointed, and i hope other broadcasters take note
This is certainly nothing compared to HBBTV in other countries. All healthymetv.com.au is at the moment, is a collection of videos. There isn’t even a live channel! Why don’t they do what they’ve done in the UK and allow the channels to stream over the internet onto Freeview.