Brands face online privacy rule changes
The Interactive Advertising Bureau has warned businesses of the impact new privacy laws will have on their marketing activities.
The announcement:
29th April 2013: IAB Australia has used the start of Privacy Awareness Week to warn businesses that they have less than a year to prepare for the new privacy laws which come into effect on 12 March 2014.
Changes to the Privacy Law will impact direct marketing; handling of information; disclosure of information; and will include the introduction of new civil penalties and enforceable undertakings where a breech has occurred. The Privacy Commissioner will also have the power to conduct Performance Assessments of private sector organisations to determine if they are handling personal information accordance with the new rules.
