BrandsExclusive positions itself as ‘smarter’ shopping option in new campaign
APN’s online sale site BrandsExclusive has launched a new outdoor advertising campaign, ‘Envy’ to promote the brand as a ‘smarter’ shopping option to women.
The campaign, which launches on Monday, positions the brand around the tagline ‘Don’t get envious, get even’.
The campaign, from independent creatives Jen Barnett and Matt Smith, is supported across radio, online, print and social media, mainly across APN-owned media.
brandsExclusive chief operating officer, Craig Van Zyl said: “brandsExclusive has enjoyed a very loyal base of active members since our inception in 2009, and in deriving this campaign we sought to communicate an insight from our greatest brand advocates – brandsExclusive makes the enviable attainable. We’re extremely proud of this campaign, and feel it truly capture the essence of what we’re all about.”
Print ads will run in APN’s regional newspapers papers while a supporting radio campaign will run across the Australian Radio Network of which APN is a 50 per cent owner.
The campaign was photographed by Bruce Allan.
APN bought a majority share in BrandsExclusive last year.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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