Bravecto taps into popular culture in first work from Bastion Group

Bastion Group lets the pets do the talking in its first campaign for MSD Animal Health’s Bravecto flea and paralysis tick protection.

The agency has been handed responsibility for Bravecto’s creative and digital, and Bravecto brand manager, Chelsea Coupar, said the team was inspired by Bastion’s interpretation of the brand.

“During the pitch process, we were exceptionally impressed by Bastion’s deep understanding of the category, and the creative idea that rooted our brand in popular culture,” she said.