‘Brazen or brilliant, only time will tell’: Industry reacts to Paramount’s plans for 2025

Nathan Jolly

September 17, 2024 9:52

There’s comedy, there’s drama, there’s technology. Paramount’s annual upfront on Monday afternoon saw the network double down on its Australian comedy slate, resurrect some old TV favourites, and introduce Paramount Connect, an advertising offering they are touting as “a ground-breaking, industry-leading solution.”

After the event, Mumbrella took the temperature of a few industry commentators to see how Paramount’s 2025 looks through their eyes.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.