Breakfast brand goes for poetry with ‘Raised on Weet-Bix’
Weetbix has launched its first major brand campaign of the year playing on its Australian heritage and featuring the line “Every Aussie’s raised a Weet-Bix kid”.
The ad, set to poetry and violin music, plays on the idea of the diversity of Australians from around the country young and old, and is part of a new brand push ‘Raised on Weet-Bix’.
https://www.youtube.com/watch?v=_AoTKLpvL1A
This includes a new website in collaboration with Sony Music Australia encouraging people to send in their lyrics for why they love Australia with the hashtag #raisedonweetbix for a new song to be performed by artists from the label created from these lines.
Nice ad.
but ‘every aussie’ means no asians?
Why can’t Asians be Aussie Andy?
With gluten-free and wheat-free diets among the top diet trends for this and following years, this company should be thinking about new products not bothering with cute songs.
Songs don’t stabilise your blood sugar.
Rather sombre and serious for a breakfast cereal.
Thought I was watching a Finance type AMP Super TVC , supporting you and your family through life etc…
If you are an Aussie kid who wants to grow up to be a commercials director no amount of Weet-bix will help you at BWM – this needed a foreign director and production company.