Breville partners with Sydney sandwich shop and Hatrik House for anniversary tuckshop
Sandwich shop Good Ways Deli is helping Breville celebrate the 50th birthday of its Original ’74 jaffle maker with a pop-up tuckshop, via Hatrik House.
The announcement:
Breville, the household name synonymous with innovative kitchen appliances, is thrilled to announce a milestone celebration—50 years of their iconic jaffle maker the Original ’74™. The beloved Australian sandwich press developed by Breville has toasted its way into the hearts of millions. In honour of this golden anniversary, Breville is teaming up with Sydney’s most beloved sandwich shop, Good Ways Deli. The partnership is set to deliver an unforgettable culinary experience that pays homage to the Australian classic with the launch of a pop-up Original ’74” tuckshop.
In 1974, Breville launched the first jaffle maker. Decades on, jaffles are still a family favourite in Australian homes, and the Original ’74 enables any home cook to transform humble ingredients into golden, crispy, and mouth-watering delights. From school lunches to late-night snacks, the jaffle has cemented its place as a symbol of comfort, nostalgia, and Aussie ingenuity. To celebrate such an iconically Australian milestone, Breville and Good Ways Deli are bringing to life the Original ’74 tuckshop.
This October, everyone is invited on a journey through the history of the Original ’74 as Breville partners with Good Ways Deli, who has drawn inspiration from country bakeries, school canteens and the Country Women’s Association to inspire its sandwich and treat offerings. The menu will showcase the best of both brands—a fusion of tradition and creativity that honours the past while embracing the future of the jaffle.
“The menu will feature a mix of traditional Australian jaffle classics such as baked beans and cheese as well as a modern take on the Bolognese jaffle with parmesan bechamel. Finished off with a classic milkshake,” Jordan Mckenzie, co-owner Good Ways Deli.
“We’re incredibly proud to celebrate 50 years of the jaffle maker. Who would have thought this idea for making quick and tasty snacks would become an Australian icon. It’s earned a cherished place in our culinary history. Partnering with Good Ways Deli allows us to share this milestone with the community in a truly unique way, offering a taste of nostalgia and our historic innovation,” Richard Hoare, Breville design & innovation director.
The Original ’74 tuckshop will be open to the public from October 24 to October 27, 2024, at Good Ways Deli in Redfern. During the pop-up, visitors can purchase limited edition merchandise and enjoy exclusive giveaways as part of the celebration.
Breville Original ’74™ Tuckshop
Shop 1/20 Cooper St, Redfern NSW 2016
7am – 4pm | 24 October 2024 – 27 October 2024About Breville
Founded in Sydney in 1932, Breville has grown into a global brand that delivers premium kitchen appliances loved by generations of consumers. Known for its innovation, design, and performance, Breville continues to inspire people to make the most of their kitchen experiences.
About the Original ’74
In 1974, Breville revolutionised the Australian “jaffle”—a sealed, toasted sandwich—with the invention of the first “Cut and Seal” electric jaffle maker, the Original ’74. Featuring a patented scissor-like cutting action, the Original ’74 created two triangular, easy-to-eat sandwiches, solidifying its place as a culinary icon.
About Good Ways Deli
Good Ways Deli is a beloved sandwich shop that champions quality, local ingredients, and the art of the perfect sandwich. With a commitment to community and culinary excellence, Good Ways Deli has become a favourite destination for food lovers in Australia.
Source: Hatrik House
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