Bridging the Gap Foundation highlights Indigenous health gap in launch ad

A new charitable organisation has launched a hard-hitting campaign highlighting the health gap between Indigenous and non-Indigenous people.

The Bridging the Gap Foundation unveiled a 40-second television commercial to mark its official launch.

Created by independent agency KWP the, ad shows a camera panning towards a young white girl named Jen as a voiceover says she will be more likely to suffer from ill-health.

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