Brighte puts a spin on Fat Boy Slim in first consumer campaign
Paper Moose has launched its first major work with energy fintech Brighte after winning the account in October.
The campaign features a parody of Fat Boy Slim’s ‘Right Here, Right Now’, with the words ‘Brighte Here, Brighte Now’.
https://www.youtube.com/watch?v=7PqVGk8bJJI
In the 30-second spot, as the song is playing, a miniature sun travels through a family home, giving power to appliances along the way. According to Brighte research, 44% of Australians are worried about the environment and don’t think they have the power to make a meaningful impact.
Part of the campaign also launches a new visual identity and brand platform ‘Bringing Sustainable Home’ for Brighte.
Bright chief revenue & marketing officer Malini Sietaram commented: “We love Paper Moose’s thinking with Bring the sun home, as it shows Aussies how they can shift power back to their homes through the sun and start Brighte here, Brighte now.
“The sun is the perfect fit for us. It’s our brand essence and central to our identity, it shines bright. For us at Brighte, we live for the sunrise and sunset. The possibilities of each new day and the optimism that the future is Brighte.”
Paper Moose CEO and founding partner Nick Hunter said: “Brighte is a dream partner for Paper Moose and so helping them on their mission to make every home sustainable has been a personal endeavour for the entire team. And props to eco-minded Norman Cook for the perfect tune to help us all bring the sun home.”
The campaign launched last week and is on video on demand, TV, YouTube, digital display, social and out-of-home.
Credits:
Brighte
CMO: Malini Sietaram
Creative lead: Zach Dowd
Marketing Manager: Olivia Kent
Content & Community lead: Paul Greguric
Head of Growth: Suranga Priyashantha
Agency: Paper Moose
ECD: Nick Hunter
Head of Strategy: James Sykes
CD: Jeremy Willmott, Kate Holdsworth
Group Account Director: Liz Stephens
Account Director: Stephanie Grant
Head of Production: Maren Smith
Lead Designer: Georgia Shillington
Strategy Planner: Gennie Siegel
Production: Paper Moose
Senior Producer: Lucy Whirledge
Director: Toby Morris
Director of Photography: Aaron Mclisky
Production design: Laura Murray
Editor: Kelly Searancke
Colourist: Marcus Timpson
Post production supervisor: Oliver Trauth Goik
Music & sound: Squeak E. Clean Studios
Music Supervision: Chelsea Ramsden
Composer/Arranger: Jesse Watt
Sound Design & Mix: James Martell
Audio Post Producer: Emma Duncan
Executive Creative Producer: Karla Henwood
VFX: 3P
Media: Saint Mob Media
Performance Media: AKQA Media
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