BRING elevates Brooke Pilton to executive partnerships director

Universal Music’s internal creative agency for brands, BRING, has promoted Brooke Pilton to the newly created role of executive partnership director, heading up the agency’s growing roster of clients.

Pilton joined the agency two years ago as music partnership director, having previously held roles at Octagon creative agency and Mango Communications.

During her time at BRING, Pilton has evolved the account management arm of the agency, streamlining operations to better service BRING’s client roster. She is credited with having successfully led the team to deliver a number of high–profile campaigns, including a deconstructed music festival for American Express with their Back the Night initiative, as well as work for EA Games and more.

In addition, Pilton has delivered a number of multi-million-dollar music platforms for clients and has been pivotal in expanding the agency’s footprint, with a industry event this year at Vivid Sydney – the BRING Artist X Brand Summit.

Adam Ireland, general manager at BRING, said: “Brooke is an incredibly talented and integral executive within the agency, both operationally and culturally. She has been a driving force of the business during her tenure and we couldn’t be more excited to promote her to this new leadership role. Brooke has grown our existing client base and built deep and meaningful relationships with them. Beyond the work, Brooke is an exceptional leader and mentor to her team, and everyone feeds off her energy. As the agency continues to grow with more brands looking for specialist music solutions to capture new audiences, we’re thrilled to have Brooke’s extensive experience and passion to drive accelerated results, helping our clients navigate the music landscape with ease, passion, and expertise.”


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