Bring’s Adam Ireland lands at Always Human as first MD
Indie brand and talent marketing agency Always Human has appointed Adam Ireland as its first managing director.
Ireland will work closely with founder and CEO Josh White to build out new service lines, and deepen the agency’s position as a “cultural connector” between brands, athletes, and creators.
Most recently, Ireland was managing director at Universal Music Australia’s marketing agency Bring. He spent over five years there, working with clients including Coca-Cola, American Express, Campari, and FIFA.
Adam Ireland
“Josh and the team have built something really special at Always Human,” he said in a media release.
“It’s rare to find an offering that sits so authentically at the cultural intersection of sport and entertainment. These are the two most influential passion points in Australia, and to have the opportunity to lead an agile, forward thinking indie-agency at the forefront of excellence in these fields is a real privilege.”
He said there is momentum behind the indie agency, and he looks forward to helping clients “achieve even greater success” in sport and entertainment.
Always Human has had a strong start to the year. Its retained client roster includes Prime Video, Oakley, Asics, Yo Pro, Activia, and the TCS Sydney Marathon.
On the talent side, it represents a growing roster of marketable athletes and creators, including Olympian Jessica Fox, Matildas star Mary Fowler, cricketer Ellyse Perry, and ex-Wallaby Nick ‘Honey Badger’ Cummins. It also recently signed Hello Sport, taking on exclusive commercial representation and strategic growth for the podcast brand.
Ireland’s energy and drive will be a “magnet” for the team, clients, and talent, according to White.
“Adam is a proven leader who brings sharp creative instincts, commercial rigour, and the kind of clarity that helps teams and clients move faster,” he said in the release.
“Over the past 12 months, we have seen very rapid growth and Adam’s appointment is a significant step forward for the agency as we continue to scale with purpose.”
The agency will announce additional team hires in due course, to meet the new capabilities and client wins.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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