Brisbane Broncos ‘more than just a logo’ says new campaign

The Brisbane Broncos have launched a new campaign positioning the Rugby League team as “more than just a logo”.

Created by Next Thursday, the 2018 campaign looks to grow the club’s membership by showcasing experiences only spectators of the game will receive.

“Broncos, more than just a logo, a badge or a name, its the Broncos nations call to arms,” the ad starring actor and Logie winner, Richard Huggett, says.

Dan Adler, managing director of Next Thursday, said in a statement: “I am very proud of the work the team at next Thursday and the Brisbane Broncos have produced. A huge amount of work went into this project and I would like to thank everyone involved for their generosity in getting it off the ground.”

The campaign launches today across both television and radio.


  • Client: NRMA Insurance Brisbane Broncos
  • Creative Agency: next Thursday
  • Director: Brendan Williams
  • Production Company: 3P Studio
  • Sound Design: Rosco Audio

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