Brisbane Broncos players invite fans to party via interactive campaign

A new interactive campaign by NRL team Brisbane Broncos aims to drive club membership using video integration and a phone invitation from the players.

The campaign, created inhouse, focuses on celebrating the club’s 25th year in 2013, and invites potential members to be part of the party.

To access the video on the website www.areyouwithus2013.com.au the user must enter their name and mobile number.

The video sees current Broncos players and past legends of the team celebrating with cheerleaders, mariachi bands, horses and other club members before the party realises the team’s biggest fan, the user, is missing.