British PM has sex with pig in ad campaign for Foxtel’s arts channel Studio

A large format billboard has been posted in Sydney featuring the British prime minister preparing to have sex with a pig.


The ad is an image from the UK TV series Black Mirror and is to promote Foxtel channel Studio’s “forbidden” programming season.

The episode of Black Mirror, “There is no Playbook” “The National Anthem” – by UK writer Charlie Brooker – tells the story of a fictional British prime minister who faces a rising tide of social media pressure when a British princess is kidnapped and the price of her life is that he commits the act of bestiality on live television.


The program, airing in June, is being shown as part of Studio’s “Festival of WTF“.

The high profile billboard is above William Street in Kings Cross in Sydney.

The WTF campaign was developed with brand agency Houston. Studio is run by SBS.

sbs pigThere is also a TV ad to back the WTF campaign:



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