Broadcasters enhance online TV offerings

Ninemsn and the Nine Network have launched FIXPlay, their new online video service offering content from Channel 9 and GO!, and the ABC prepares to debut Doctor Who content on iView prior to its TV broadcast.

These new services are the result of an increased demand for traditional TV content online, as broadcasters try to offer their programming legally and solidify their online business models.

ABC’s iView offers content from the public broadcaster’s three channels, and reached 471,000 unique visitors and 1.6m visits last month, for content such as The IT Crowd, Hungry Beast and Peep Show.

This week, the ABC will experiment with one of their flagship series, as the new Doctor Whoseries will premiere on iView on Friday night at midnight, before its ABC1 screening on Sunday 18 April.