Digital media company Corbis Entertainment has appointed Bruce MacKenzie as vice president of its music right representation company GreenLight
Sydney (May 23, 2012) – Corbis®, (www.corbisimages.com), a leading digital content and services provider for the creative and entertainment communities, today named Bruce MacKenzie vice president of GreenLight, focusing on Music partnerships and licensing with Global brands. Based in New York, MacKenzie will develop the global business strategy for GreenLight’s music division and support Corbis Entertainment’s other commercial offerings.
The GreenLight division launched GreenLight Music earlier this year as the music industry’s first online sync licensing solution for popular music with the support of all four major music labels. In his new role, MacKenzie will be responsible for identifying opportunities for the business, managing partnerships with leading music publishers and labels, and overseeing partnerships with brands and music artists, product integration into music videos and custom music content with brands.
“Bruce brings with him an impressive entertainment marketing background, which perfectly complements this strategic position within the company,” said Mark Owens, senior vice president of Corbis Entertainment. “His expertise in the entertainment industry and knowledge of world-class brands will play an essential role in further establishing GreenLight Music.”
MacKenzie joins GreenLight from JMacK Marketing & Entertainment Consulting where he served as founding president. Notable projects at JMacK include management of the marketing and digital rights for the Michael Jackson Estate’s Hollywood Tribute to this legendary performer at Grauman’s Chinese Theater, as well as, consultancy to the Flight 93 National Memorial for America’s National Monument to 9/11. Prior to his role at JMacK, MacKenzie served as a senior vice president at the MSL Group where he led the integrated entertainment department creating brand partnerships.
“Corbis is continually growing and shaping the entertainment industry on a large scale,” said MacKenzie. “They are creating a new paradigm for how brands leverage entertainment which is extremely exciting. I look forward to surrounding myself with such a creative group of people and partnering with the rest of the GreenLight Music team to grow this breakthrough solution, which is already making waves in music licensing.”
Source: Corbis Entertainment press release