Bruce the giraffe ends lockdown in latest ‘Sounds Like Triple M’ creative

Bruce the giraffe is back for the next phase of Southern Cross Austereo’s (SCA) ‘Sounds Like Triple M’ advertising campaign, and he’s now left his living room to share his love of rock music with the rest of the world.

After launching the ‘Sounds Like’ campaign with Thinkerbell earlier in 2020, Triple M has brought back Bruce for another ad, this time walking down the street singing ‘Run To Paradise’ by The Choirboys.